What's a 30% lead lift actually worth đź’°?
46 vendors, seven solution types, one 300-unit property. The $7,200 option beat the $48,000 one by nine times the return.
Your 4.9 stars mean nothing to the robots
We ran 445 communities through ChatGPT, Claude, Gemini, and Perplexity. The link between review rating and AI visibility? 0.07. Basically zero.
AI apartment search is shifting faster than we expected
We rebuilt the AI Discovery Black Book on nearly double the data. In eight weeks, Zillow's pipeline lead collapsed, the four AI models split apart, the price-content window started closing, and the biggest operators still can't win.
Why most AEO tools don't work for multifamily
Welcome to The Unlock, a newsletter focused on cutting through the multifamily tech “noise” to show what actually matters in AI, leasing, and marketing. Each issue delivers market insights, technology trends, and deeper analysis on selected topics to see if there’s actually substance behind the hype. Brought to you
You Can't Market an Apartment Like You Market Soap
Welcome to The Unlock, a newsletter focused on cutting through the multifamily tech “noise” to show what actually matters in AI, leasing, and marketing. Each issue delivers market insights, technology trends, and deeper analysis on selected topics to see if there’s actually substance behind the hype. Brought to you
AI search is like a claw machine
Welcome to The Unlock, a newsletter focused on cutting through the multifamily tech “noise” to show what actually matters in AI, leasing, and marketing. Each issue delivers market insights, technology trends, and deeper analysis on selected topics to see if there’s actually substance behind the hype. Brought to you
In search of the "right answer."
Welcome to The Unlock, a newsletter focused on cutting through the multifamily tech “noise” to show what actually matters in AI, leasing, and marketing. Each issue delivers market insights, technology trends, and deeper analysis on selected topics to see if there’s actually substance behind the hype. Brought to you
Saving money on tools, or not
Welcome to The Unlock, a newsletter focused on cutting through the multifamily tech “noise” to show what actually matters in AI, leasing, and marketing. Each issue delivers market insights, technology trends, and deeper analysis on selected topics to see if there’s actually substance behind the hype. Brought to you
Your next renter is asking AI where to live
Welcome to The Unlock, a newsletter focused on cutting through the multifamily tech “noise” to show what actually matters in AI, leasing, and marketing. Each issue delivers market insights, technology trends, and deeper analysis on selected topics to see if there’s actually substance behind the hype. Brought to you